Cynthia Salim
16 January, 2024
Alexandria Gentry
18 January, 2024
Sabina Medarevic
Consultant - Marketing and Communications
About
Professionally, I lead creative, brand, performance, and product marketing initiatives across paid, earned, shared, and owned channels with a focus on driving engagement, brand visibility, organic web traffic, and in-bound lead generation.
Personally, I wrangle a small zoo (and no, that's not a euphamism).
What do you do at Integra?
I help out with Integra's marketing and communications initiatives.
What did you do before Integra?
A little bit of everything, really, but most of my work has been very startup-centric – there's just something to be said about building from the ground up. In addition to heading marketing and communications teams at a health tech startup, and before that a streaming service, I've worked in television news production, luxury real estate, education, and law.
What is the best piece of advice you ever received?
Be kind. Be useful. Bring wine.