At Integra Partners, our mission is to champion innovation that addresses the systemic barriers holding communities back. In Yourpay, we found a company that not only delivers scalable financial services but also reshapes the lives of millions of Indonesian migrant workers who have been underserved by traditional financial systems for decades. Here's why we're backing this transformative venture.

Migrant Workers: The Unsung Heroes

Indonesia, with a population of over 280 million, and Greater Jakarta, home to over 30 million residents, often serve as benchmarks for evaluating market opportunities in Southeast Asia. These figures are frequently cited when businesses aim to address large, scalable markets through innovation. However, these statistics often overlook a critical and influential demographic group: migrant workers.

Historically, migration has been central to Indonesia's economy. Over 9 million Indonesians have sought opportunities abroad since 2000, primarily as domestic workers in Hong Kong, Taiwan, Singapore, and Malaysia. These women—often leaving rural communities with limited access to education—bravely venture abroad to provide for their families (with each migrant supporting 2.7 family members back home through remittances).

Migrant workers are indispensable to the socio-economic development of Indonesia. Annually, Indonesian migrant workers remit over US$14.5 billion, contributing approximately 1% to the nation's gross domestic product. With over 9 million Indonesians employed abroad—equivalent to nearly 7% of the country's labor force—migrant workers play a pivotal role in reducing domestic unemployment which currently sits at 4.9%.

The financial impact is equally significant. On average, migrant workers earn four to six times more abroad than they would domestically, ranging from US$450 to US$1,800 monthly, and significantly above the average 2024 minimum wage of US$193 per month. This enhanced earning capacity enables migrant workers to improve their families' living standards and achieve greater financial security.

Beyond their economic contributions, migrant workers drive skill development. The World Bank found that approximately 77% of returning Indonesian migrant workers acquired new skills during their time overseas, facilitating knowledge and skill transfers that benefit Indonesia upon their return. Moreover, among those who had unpaid jobs before migrating, more than half find paid employment on their return to Indonesia.

Seeing the importance of this, in 2024, newly elected president, Prabowo Subianto, unveiled Perlindungan Pekerja Migran Indonesia (Ministry of Indonesian Migrant Workers Protection). This transition marks a significant shift as what was previously an administrative body is now a fully-fledged ministry, underscoring the Indonesian government's commitment to addressing the needs of the Indonesian migrant workforce.

But migration comes at a cost. Workers face high remittance fees, long travel times to access services, potential scams, are often excluded from financial services in their host countries and limited control over their finances. Enter Yourpay.

Introducing Yourpay — Serving the Needs of Unsung Heroes

Yourpay addresses a pressing issue for Indonesian migrant workers who are often excluded from traditional financial systems. These migrants, often working abroad as domestic helpers, send a significant portion of their income back home to support their families. Yet, they face barriers such as high remittance costs, limited access to financial literacy, and fragmented services. Conversations with migrant domestic workers in Hong Kong, Taiwan, and Singapore reveal several common challenges they encounter:

• High costs of remittance services: Existing remittance services are often expensive and feature opaque pricing structures, making it difficult for workers to understand the true costs associated with sending money home.
• Anxiety due to transfer delays: The lead time required for traditional remittance methods creates anxiety among workers, as they are vulnerable to scams during the transfer process.
• Inconvenient access to services: Many domestic helpers are paid in cash and need convenient locations to deposit their earnings. Some travel over 80 minutes one way to reach remittance services typically located in city centres, often facing long queues that consume a significant portion of their limited day off.
• Lack of e-wallet features: Existing remittance apps often lack essential e-wallet functionalities that would allow workers to manage their remittances more effectively, including control over the timing and amounts sent.
• Exclusion from credit services: Despite earning a higher and more stable salary compared to their counterparts in their home countries, domestic helpers are frequently excluded from credit services, preventing them from building a credit profile.

These issues reveal the systemic barriers faced by migrant domestic workers, emphasising the urgent need for tailored financial services. Constantly balancing savings, family needs, and emergencies, these workers require efficient solutions. Yourpay addresses these needs by providing a tailored neobank that empowers financial resilience with dignity. Its user-friendly app combines remittance, bill payments, loans, savings, investments, budgeting and e-wallet capabilities into a seamless, accessible platform that resonates deeply with this demographic.

Bridging Financial Gaps with Technology and Partnerships

What sets Yourpay apart is its strategic use of technology to bridge the financial gap for migrant workers. The app's dual-pronged user acquisition strategy—working directly with community organisations in migrant hubs and embedding itself in the pre-departure process for workers—sets it apart from competitors, sidestepping the typical high-burn customer acquisition strategy that regional B2C fintechs employ.

One partnership worth highlighting is with Badan Perlindungan Pekerja Migran Indonesia (BP2MI), Indonesia's Migrant Workers Protection Board. Through this partnership, Yourpay becomes the exclusive Indonesian neobank platform to deliver financial literacy training to up to 400,000 Indonesian Migrant Workers (IMWs) annually. This crucial training is conducted across 70 government-run centres nationwide as IMWs prepare for overseas employment. For many attendees, this is their first exposure to managing money or understanding credit—a vital step towards economic independence and financial inclusion.

Beyond onboarding, its extensive network of 35,000 cash-in points, often strategically placed near residential hubs and suburbs, ensures easy access. In contrast to traditional remittance players who rely on bank accounts, Yourpay integrates digital tools with physical infrastructure to meet workers where they are.

Source: Yourpay

Leadership, Execution and Profit — with Purpose

Yourpay's founders, Christilia Widjaja and Ray Hardjadinata, bring complementary strengths to the table. Christilia's leadership and deep understanding of Indonesia's regulatory and business ecosystems have enabled the company to secure vital partnerships and licences, providing a first-mover advantage. Ray's data-driven approach and operational rigour has translated into strong financial metrics: CAC, activation rates, payback periods and 12-month retention rate are in the top quartile for B2C fintech apps, gross margins over 70%, with profitable growth of between 5–20% per month. Strong technology leadership is provided by Chief Technology Officer, Arditho, a former tech founder with a proven track record in high-growth startups, investment banking, and global fintech. Together, they have built a strong team and demonstrated exceptional execution in a resource-constrained environment.

Yourpay serves as a testament to our profit-with-purpose philosophy. What began in 2018 as Christilia's calling to serve the underbanked Indonesian Migrant Worker community through financial literacy and an inclusive neobank has grown into a profitable and sustainable institution that will only continue to impact more lives as they grow.

The Future: A Neobank for Migrant Workers and their Families

While Yourpay has already built a robust remittance and payments business, its evolution into a comprehensive regional neobank is what excites us most. Post-investment, the company has already launched new products in the lending, savings and investment space—products that will deepen engagement with users, paving the way for Yourpay to become a trusted neobank for Indonesian migrant workers and their family members, both abroad and upon their return.

Over the past decade, we have observed numerous initiatives aimed at both the unbundling and rebundling of banking services. Successful players often focus on underserved communities that are inadequately served by established institutions. The traditional costs associated with acquiring these niche markets are often prohibitive for larger banks, thereby creating opportunities for innovation and the entry of new players such as Yourpay into the market.

Closing Thoughts

Yourpay represents more than just a fintech investment; it's a movement to bridge systemic inequalities and unlock economic opportunities for an often-overlooked community. As we lead its US$5.5 million Series A round, we are excited to partner with founders who are not just building a business, but reshaping an industry—and changing lives.

For Integra Partners, Yourpay embodies the intersection of social impact and financial returns. It empowers female migrant workers—who constitute 60% of Indonesia's migrant workforce—by providing tools for financial literacy, access to capital, and affordable remittance options.

With Yourpay, the future of financial inclusion for IMWs is here, and we're proud to be part of this journey.